Maria del Mar Leyton Orejuela has over 10 years of professional experience in various roles. In 2011, they began their career as an Administrative Assistant at Pluriservicios LTDA. Maria del Mar then took on the role of Inventory Analyst at Andrea Cruz, Joyas y Accesorios in 2012. That same year, they also began their work with AIESEC, first as the National Director of Social Projects, then as the Marketing and Communication Coordinator, and finally as the Social Projects Coordinator. In 2014, they moved to Sanofi as a Marketing Assistant, then to Kyros Tecnologia as a Marketing Analyst in 2016. In 2018, they held two roles simultaneously, Marketing Coordinator at Axioma B2B Marketing and Marketing Intelligence Leader at Increnta. Maria del Mar then moved to Enghouse Interactive - Spain, Africa & LATAM in 2020 as a Marketing Manager LATAM, and most recently to hackU Educación in 2021 as a Marketing Leader. In 2022, they began their current role as Head of Marketing at Acreditta.
Maria del Mar Leyton Orejuela obtained a Bachelor's Degree in Business Administration and Management, General from Universidad Santiago de Cali between 2006 and 2011. Maria del Mar then earned a Master in Digital Marketing and e-commerce from ENEB - Escuela de Negocios Europea de Barcelona. In addition, Maria del Mar Leyton Orejuela has obtained several certifications, including Miembro del Equipo de Acreditta from Acreditta in September 2022, Account-Based Marketing Foundations, Advanced Branding, Advanced Lead Generation, Advertising on Facebook: Advanced, Building an Integrated Online Marketing Plan, Content Marketing Foundations, Content Marketing: Blogs, Content Marketing: Social Media, Create A Brand Strategy, Create a Go-To-Market Plan, Growth Hacking Foundations, Lead Generation: Social Media, Learning to Write Marketing Copy, SEO: Keyword Strategy, Using Content for Lead Gen, Inbound Certified from HubSpot in May 2019, Marketing de Conteúdo from Rock Content in June 2016, Curso Gestaão de Mídias Sociais from Rock Content in April 2020, and Inbound Marketing from Resultados Digitais.
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