Britta Arendes

Britta Arendes is a seasoned professional in the cosmetics industry, currently serving as a Technical Sales Manager at Active Concepts since February 2020, after previous roles including Product Manager at AVE & YOU and Account Manager for the DACH region at Active Concepts. Britta's background includes a comprehensive education in Cosmetic Science from the London College of Fashion, where a final year project focused on hair color preservation garnered attention at the IFSCC 2014 congress. Early experience spans various positions in hairdressing and skincare formulation, including an R&D Formulating Assistant role at Reckitt Benckiser, which emphasized consumer-relevant product development and testing. Additionally, training as a Hair Care Trainer at Wella Studio enriched knowledge in hair care techniques and product chemistry.