Active England
Lawrence Bywater has a background in marketing and digital marketing, with experience working for companies such as Active England, Velorution, Cycle Republic, Halfords, and Royal Mail. Lawrence has expertise in developing digital marketing strategies, managing social media, and coordinating brand awareness campaigns. Lawrence also has experience in website content creation, photography, and email marketing. With a Bachelor of Arts degree in Geography from the University of Nottingham, Lawrence has a strong foundation in communication and strategic planning.
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Active England
Active England is an active travel operator specialising in creating high-end, active and ultra bespoke tours across the UK. From our HQ in The Cotswolds, we run guided and self-guided cycling, walking, swimming and multi-activity trips for solo travellers looking to join a group departure, or those wanting a private adventure. Our holidays and weekend breaks are loved by both British travellers and long haul visitors to the UK. We're proud to show off our magical countryside & coastline, alongside the spectacular history and heritage on trips ranging from luxury 5* packages and Michelin meals, to those in need of gaining KOM on spectacular cycling climbs. We have something for everyone! With intimate knowledge of our regions, we have extensive and long-standing relationships with supplier and providers in the hospitality and tourism industry, and a large network within the adventure travel world. Our dedicated and diverse team of exceptional guides are the heart and soul of our tours, giving clients the true sense of their locality and a flavour of the weird and wonderful things unique to the UK, while always going the extra mile to ensure this will be the best week of our guests' year. Are you ready?