Active England
Sophie Almeida has a diverse background in marketing and digital content management. Currently, Sophie holds the position of Marketing Content Manager at Active England. Prior to this, Sophie worked at Clearview as a Marketing Manager and at Vodafone in various roles including Media Manager and Digital Marketing Manager. Sophie also has experience as an Ecommerce Manager at British Airways, where Sophie oversaw digital marketing strategies. Sophie began their career as an Online Content Editor at John Lewis Partnership and has a Bachelor of Arts in Journalism from University for the Creative Arts.
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Active England
Active England is an active travel operator specialising in creating high-end, active and ultra bespoke tours across the UK. From our HQ in The Cotswolds, we run guided and self-guided cycling, walking, swimming and multi-activity trips for solo travellers looking to join a group departure, or those wanting a private adventure. Our holidays and weekend breaks are loved by both British travellers and long haul visitors to the UK. We're proud to show off our magical countryside & coastline, alongside the spectacular history and heritage on trips ranging from luxury 5* packages and Michelin meals, to those in need of gaining KOM on spectacular cycling climbs. We have something for everyone! With intimate knowledge of our regions, we have extensive and long-standing relationships with supplier and providers in the hospitality and tourism industry, and a large network within the adventure travel world. Our dedicated and diverse team of exceptional guides are the heart and soul of our tours, giving clients the true sense of their locality and a flavour of the weird and wonderful things unique to the UK, while always going the extra mile to ensure this will be the best week of our guests' year. Are you ready?