Michael Rucker, Ph.D.

Chief Digital Officer at ACTIVE WELLNESS, LLC

Michael Rucker, Ph.D., has a diverse work experience spanning various industries and roles. Michael has held executive positions such as Chief Digital Officer at Active Wellness, where they oversaw the creation of enterprise digital strategy and supported growth marketing initiatives. Michael also served as VP of Technology at Active Sports Clubs, where they developed and executed digital technology strategies and drove digital product development.

Additionally, Dr. Rucker worked at Active Health Tech Lab as the Director of Product Management, where they supported emerging health, wellness, and fitness companies in developing their product strategies. Michael also served as an Advisor at HealthXL, a global market for health innovations and insights.

Dr. Rucker was an Official Member of the Forbes Technology Council and served as the Director of Digital Products at Club One. Michael also held the role of Director of Marketing at HAPPYneuron, Inc., overseeing the company's marketing efforts.

Furthermore, Dr. Rucker has experience as a Project Lead at Genex, a Chief Marketing Officer and Principal at School Bars, Inc., and as the Chief Operating Officer and Co-founder of Zugara, Inc. Michael co-founded Zugara and played a crucial role in its successful growth.

Earlier in their career, Dr. Rucker worked as a Consultant at Keane, Inc., where they developed the online presence for 989 Sports and managed internet promotions for their top-selling sports franchises.

Throughout their career, Dr. Rucker has gained extensive experience in technology strategy, digital product development, marketing, and project management.

Michael Rucker, Ph.D. has an extensive education history. In 1992, they obtained an Associate's Degree in Social and Behavioral Science from Butte College. Then, in 1995, they received a Bachelor's Degree in Information and Communication Studies from California State University, Chico. After that, they pursued a Master of Fine Arts (M.F.A.) degree in Film, Television, and New Media Producing from Chapman University, which they completed in 1999.

In 2002, Michael obtained a Master of Business Administration (M.B.A.) degree from the University of Southern California. Michael also attended the London Business School in 2004 to further their studies in International Exchange Programs (IEP). Additionally, in 2007 to 2009, they earned a Certificate in Fitness Instruction from UCLA.

Continuing their education, Michael pursued a Doctor of Philosophy (Ph.D.) degree in Organizational Psychology from Alliant International University-San Francisco Bay. Michael successfully completed their doctoral studies in 2016.

Michael further expanded their knowledge in the field of Data Science through various certificates and specializations. In 2015, they obtained a Certificate in Data Science from The Johns Hopkins University. Additionally, they completed multiple online courses such as the Johns Hopkins Data Science Specialization (2017), R Programming (2015), A Life of Happiness and Fulfillment (2015), and The Data Scientist's Toolbox (2015). Michael also obtained certifications in Google Analytics Academy (2013), Yext Certified Partner (2013), Media Buying (2013), Google Analytics Individual Qualification (2016), and Inbound Certification from HubSpot (2015).

Furthermore, Michael acquired additional certifications in Website Site Structure (2018) and SEO for WordPress (2016) from Yoast.com. Michael'scontinuous pursuit of education highlights their dedication to expanding their knowledge and expertise in various fields.

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