Summer O.

Summer Otey is currently the Senior Manager of Lifecycle Marketing at ActiveCampaign, where Summer focuses on strategizing and executing lead and trial user nurture automations to support business growth. Summer also co-leads the Women of AC employee resource group. With previous experience in email marketing roles at Clearlink and digital marketing management at Sundance Holdings Group, LLC, Summer has demonstrated expertise in email strategy, audience segmentation, content creation, and analytics. Summer's background includes roles at JCPenney, where Summer managed online merchandising, site content, and customer experience optimization. Their education includes a Bachelor's degree in Marketing from the University of North Texas.