Chris Ruff

Chris Ruff joined Activist as Head of Global Marketing in 2022. In this newly created post, he will oversee, architect and implement global marketing campaigns, digital and streaming initiatives for the Activist roster.

The UK-born Ruff joins Activist following three years as Director, International for Elektra Music Group, where he executed global strategies and award-winning marketing campaigns for more than 70 Elektra, Roadrunner, and Fueled By Ramen artists across 52 countries around the world. A 14-year music industry veteran, Ruff has long been recognized for his solid, progressive experience in marketing and communication, decisive leadership, and proven ability to face challenges head-on. Ruff previously served as London-based Product Manager for Atlantic Records and has also worked for such labels as Sub Pop, Warner Records, and Parlophone.