Alistair Hopkins possesses extensive experience in executive leadership and sales management, currently serving as a Non Executive Director at Accrevent and as an Executive Coach for Acuity Coaching Ltd. Since February 2024, Alistair has been an Associate at LÙTH Associates, providing trusted independent advice and coaching services to ambitious companies and private equity firms. Alistair is also a member of Boardwave, an exclusive network for European software leaders, and advises at Form1 Partners. As the Founder and CEO of Sales Acceleration Consulting Ltd, Alistair focuses on helping small and mid-sized businesses enhance their sales and revenue growth strategies. Prior roles include Managing Director at AMT-Sybex, where a successful transformation plan led to significant sales growth, and various senior positions at Oracle, including Vice President of Sales for EMEA Alliances & Channels. Alistair's career began at ICL, focusing on sales roles for CRM solutions.