Carolyn L.

Carolyn L. has a strong background in data analytics, business transformation, and marketing. Carolyn currently holds the position of Vice President of Analytics & Insights at illumin (AcuityAds Inc.), where they are responsible for driving strategic decision-making for client analytics and establishing and refining KPIs for corporate operations. Prior to this, Carolyn served as Senior Director, Data Strategy, Business Transformation at Rogers Communications, where they led the data strategy to drive customer insights for revenue growth and operations optimization. Carolyn also held the position of Director, Enterprise & Channel Marketing, delivering B2B marketing programs and overseeing channel marketing nationally. Before joining Rogers Communications, Carolyn worked at Microsoft as the National Corporate Accounts Marketing Lead, driving net new pipeline demand generation in enterprise accounts across Canada. Carolyn also held the role of MidMarket Enterprise Marketing, where they designed and implemented a digital account-based lifecycle management program. Earlier in their career, Carolyn worked at Avaya as the EMEA Channel Marketing Lead, driving demand generation for the Avaya Global Services Business division, and at Ericsson as the Global Lead, Business Intelligence.

Carolyn L. has an MBA from McGill University and a BA in Finance & Economics from Western University.