Beth Richels is a seasoned professional in project management and client delivery, currently serving as Senior Practice Director for the Salesforce Practice at Acxiom since September 2025, overseeing Core, B2C, and Data Services. With experience as Senior Practice Director at Acxiom Salesforce Practice, Richels has been instrumental in delivering cross-cloud solutions and accelerating digital transformation for brands. Richels previously held various leadership roles at GearsCRM, Alerus, and Sundog Interactive, where responsibilities ranged from managing client consulting teams to spearheading successful implementations of Salesforce and other technologies. With a foundation in project management from positions at Datacor Animal Nutrition, SEI, LLC, American Solutions for Business, and BL Broadcasting, Richels combines technical expertise with strategic insight, further complemented by an academic background in Computer Application Technology from Minnesota State Community and Technical College.
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