Acxiom
John Watkins serves as the Chief Operating Officer at Acxiom, a company focused on people-based marketing through data management and ethical data use. With extensive experience in the marketing and data sectors, Watkins previously held multiple senior leadership positions at Merkle, where responsibilities included global transformation and technology operations for clients. Prior to Merkle, Watkins served as SVP-COO at General Health Corporation, focusing on heart disease diagnosis, and also held significant roles at ChoicePoint, Total eData, and TJB Marketing, contributing to data acquisition, licensing, and client management. An alumnus of the University of Arkansas, Watkins brings over two decades of expertise to the field.
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Acxiom
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Acxiom Corporation (Acxiom) is a technology and enablement services company. The Company operates through three business segments: Marketing Services, Audience Solutions, and Connectivity. The Company's Marketing Services segment helps clients to unify data at individual level. The Audience Solutions segment helps clients to validate the accuracy of their people-based data, enhance it with additional insight and keep it up to date, enabling clients to reach desired audiences with relevant messages. The Connectivity segment activates data and makes it portable across the open marketing ecosystem. The Company serves a global client base from locations in the United States, Europe and the Asia-Pacific region. The Company's client base includes organizations in these regions across industry verticals, including financial, insurance and investment services, automotive, retail, telecommunications, healthcare, travel, entertainment, non-profit and government.