Lars Formanek

Lars Formanek is a seasoned professional with extensive experience in marketing and business strategy across various industries such as hospitality, retail, and travel. Currently serving as a Senior Strategy Consultant at Acxiom since October 2021, Lars specializes in digital and omnichannel marketing strategies, focusing on customer experience and transformation projects. Previous roles include Marketing Consultant at GLG, where Lars developed digital brand strategies for global investors, and Co-Startup-Founder and advising CMO at PICyaJOB. Lars also held significant positions at Steigenberger Hotels and Resorts and Radisson Hotel Group, emphasizing sales and marketing strategy, particularly in the MICE sector. Lars's career began at Deutsche Lufthansa AG, holding multiple marketing roles, and included early sales and marketing positions at Calvin Klein and EMI-Capitol Records. Education credentials include an MBA in Hospitality Management from ESSEC Business School and additional studies at Columbia Business School and LSE.