Scarlett Burks

Scarlett Burks currently serves as the Senior Director of Product Marketing at Acxiom LLC, a position held since November 2023, and is also a Board Member for AR Kids Read, contributing to improving children's reading proficiency through community volunteer efforts. With a long tenure at Acxiom Corporation since June 1985, Scarlett has held various roles, including Senior Marketing Manager, where leadership of the program management group focused on enhancing marketing execution efficiency, as well as responsibilities as a Consumer Insight Products Marketing Manager and Product Manager, overseeing analytic models and consumer segmentation systems. Scarlett's marketing career includes building and executing strategic plans in customer data integration, complemented by a B.A. in Journalism with a focus on Advertising and Communications from the University of Arkansas.