Marketing and Brand Management

The Marketing and Brand Management team at Ad Alliance is responsible for crafting and executing comprehensive marketing strategies that promote RTL Deutschland’s diverse media brands across various channels, including TV, print, digital, and audio. This team collaborates closely on brand positioning and innovative campaigns, utilizing data-driven insights and technological solutions to enhance brand visibility and engagement. Additionally, they manage key events and B2B marketing initiatives, ensuring a cohesive brand narrative that resonates with a wide audience in Germany.