Gretchen Smith

Gretchen is a multi-platform team & agency leader with demonstrated successful history across multiple Fortune 500 brands, connecting paid investments to measured success across brand life cycles. Vertical experience includes travel, non-profit, wellness, liquor, beer, beauty, fragrance, retail, and military recruiting. Gretchen prides herself in prioritizing keeping media consumer-first and the role audio storytelling has within brand marketing and relationships. Her passion projects lie within the ever-changing Martech & adtech space, and simplifying what it means for companies, brands, and consumers.

Gretchen graduated from the University of Texas at Austin with a B.S. of Advertising with a concentration in paid media, and a B.A. in Economics.