Olivia Hawkins

Olivia Hawkins is a seasoned marketing professional with extensive experience in media strategy and performance marketing. Currently serving as the Vice President of Media Strategy at Craft & Commerce since April 2025, Olivia also holds a position on the Board of Directors as Secretary at ShareableFORM. Previously, Olivia worked as a Senior Director at WPP from September 2022 to April 2025, focusing on marketing effectiveness and media optimization for global brands. Before this, Olivia was the Senior Director of Performance & Growth Marketing at Tagger, where responsibilities included revenue generation and analytics. Co-founding NicholNotes and serving as its Managing Director from October 2019 to June 2022 further highlights Olivia's entrepreneurial expertise. Olivia holds a Bachelor of Science in Business Administration with a concentration in Marketing and Entrepreneurship from Georgia Tech and is continuing education at the University of Oxford.