Kaliska W.

Kali W. is a seasoned marketing professional specializing in performance marketing and demand generation. Currently serving as the Performance Marketing & Demand Generation Lead at Ada since May 2023, Kali oversees various aspects of marketing including paid media, conversion rate optimization, and campaign management. Previously, as a Marketing Manager at Square from April 2022 to May 2023, Kali developed and executed performance marketing strategies across product portfolios. Kali also held the role of Performance Marketing Manager at Afterpay from August 2019 to April 2022, where leadership was provided for global SMB growth marketing initiatives. Earlier career experience includes working as a Growth Marketer at Trifecta, Inc. from November 2015 to August 2019, focusing on paid media strategies for a health and nutrition startup. Kali holds an English Honors degree from the University of York.