Ana Cavaller Borés is a marketing professional with extensive experience in category and trade marketing, currently holding the position of Category & Trade Marketing at Adam Foods since February 2019. Ana has a proven track record of developing point-of-sale activation strategies and creating annual client plans based on relevant insights for the cookie category. Prior to this, Ana worked as a Shopper Specialist in Trade Marketing at JACOBS DOUWE EGBERTS, where significant cost savings were achieved through hour management optimization. Previous roles include Product Manager Assistant at Adam Foods and marketing positions in institutional relations and community management. Ana holds a Superior Degree in Marketing Management from ESIC Business & Marketing School and a Digital Marketing Certificate from the International School of Business in Dublin.
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