Yaiza Sanz Villanueva

Yaiza Sanz is a Senior Product Manager at Upscale, part of The Adaptavist Group, since March 2024, specializing in product strategies that align with Information Security and Compliance while advocating for a customer-centric development approach. Sanz previously held the role of Senior Product Manager at Adaptavist from August 2021, where product management practices were established for the R&D team and company-wide continuous product discovery processes were implemented. Prior experience includes serving as a Product Manager at AUKERA, where digital product delivery exceeded business objectives, and roles in financial administration and case assessment at various companies, including Containerships and Deloitte. Educational credentials include a Master's Degree in Digital Marketing from ESIC Business & Marketing School and multiple certifications in UX, project management, and international business.