Lawrence Weber

Lawrence Weber has extensive work experience in the field of marketing and strategy. Lawrence is currently the Chief Marketing Officer at Adaptiva, a position they have held since May 2023. Prior to this, they worked at Veracode as the Vice President Product Marketing from February 2021 to February 2023.

Before joining Veracode, Lawrence spent several years at Amazon Web Services. Lawrence held the position of Head of Product Marketing, Databases from September 2018 to February 2021, where they managed the marketing team for AWS's 15+ purpose-built managed database services. Lawrence also served as the Head of Product Marketing, RDS from May 2017 to September 2018.

Lawrence's earlier experience includes roles at IBM, where they held various leadership positions. Lawrence worked as a Program Director, Developer Marketing from February 2015 to April 2017, leading the team focused on empowering modern application developers. Lawrence also served as a Program Director, Cloud Strategy and User Experience - Big Data & Analytics from July 2013 to January 2015, where they designed and implemented IBM's overall plan for the digital user experience with big data and analytics offerings.

Additionally, Lawrence worked as a Program Director, Big Data Product Marketing and Strategy from August 2012 to July 2013, overseeing IBM's overall Big Data Product Marketing and Strategy. Lawrence also gained experience as a Management Consultant in IBM's Corporate Service Corps, where they developed regional businesses and emerging markets.

Earlier in their career at IBM, Lawrence held positions such as Program Director, Data Warehouse and Analytics Marketing from May 2010 to May 2012, WW Partner/Channel Development Manager from May 2008 to May 2010, and Product Marketing Manager from May 2006 to May 2008.

Overall, Lawrence Weber has a strong background in marketing, strategy, and product management, with experience at both large technology companies like Amazon Web Services and IBM, as well as smaller organizations like Veracode and Adaptiva.

Lawrence Weber pursued their education in a chronological order, starting with a Bachelor of Science degree in Business Administration from Syracuse University from 1993 to 1996. Lawrence then went on to attend North Carolina State University, where they obtained a Master of Computer Science degree from 2000 to 2002. Following this, Weber enrolled at UNC Kenan-Flagler Business School, where they completed their MBA in Marketing / Venture Capital from 2004 to 2006.