German Arellano

German Arellano has a strong background in digital marketing and e-commerce, with experience in leadership roles at various companies. German is currently the Director of Digital Marketing at Adcetera, where they help B2B companies with digital strategies to drive demand, capture value from visitors, and nurture leads. Prior to this, German served as the Director of E-commerce and Digital Marketing at Wilson Amplifiers, where they successfully doubled revenue within 36 months and managed a team of experts in UX, design, paid media, and analytics. German also served as the eCommerce Director at DoubleTake Shops Inc, achieving significant revenue growth on platforms such as Amazon, eBay, and Etsy. Additionally, German has experience as a Digital Director at Flock Advertising and as a Managing Director at Televisa, where they led the growth and development of various digital properties and publications. Overall, German has a proven track record of driving revenue growth, developing omnichannel strategies, and overseeing successful digital campaigns for a range of clients.

German Arellano obtained a Bachelor's Degree in Industrial Engineering from Pontificia Universidad Javeriana in the period of 1989 to 1994. Later, in 2004, they received a Certificate in Publishing from Stanford University. German also has additional certifications from Google, including the Google Ads Display Certification and Google Ads Search Certification, both obtained in 2022.