Catalina Hernández Velasco

Catalina Hernández Velasco is a skilled Senior Product Designer at Addi since August 2025, with a robust background in UX research and design. Previously, Catalina served as a Senior UX Researcher at Banco Davivienda from August 2022 to August 2025 and as a UX Researcher at Skandia Colombia for a short period in 2022. Additional experience includes roles as a UX Strategist at Asesoftware, Design and Communications Manager at Universidad de los Andes, and various design positions at Booma Digital Marketing and Bogotá Protein Bar. An academia contributor, Catalina worked as an Assistant Professor at Universidad de los Andes from August 2016 to June 2018. Education includes degrees in Design and Italian Language and Culture from Universidad de los Andes.