Juan Carlos Puerta E.

Juan Carlos Puerta E. currently serves as the VP of Go-to-Market for Shop & Pay at Addi since September 2023. Previously, Juan Carlos held multiple roles at TOTTO from November 2017 to September 2023, including Director of Strategic Alliances and Business Development, Director of New Business Development, and Director of Special Projects in Corporate Marketing. Prior experience includes serving as General Manager for Colombia and Mexico at Grupo Xtreme, and financial and administrative leadership roles at Milonga and Divexa. Juan Carlos began a career in business with an entrepreneurial venture at Proglobal Comercializadora, following positions at Alliance Group and Maco Comercializadora. Academic qualifications include a degree in Business Administration with a focus on Marketing and International Business from Universidad Icesi, a diploma in Market Research from UADE, and additional studies in business management at Universidad de Palermo and the University of Buenos Aires, along with a Lean Six Sigma certification in 2018.