Martin Alalu is an accomplished analytics professional with extensive experience in data analysis and management across various organizations. Currently serving as an Analytics Manager at Addi since April 2022, Martin focuses on designing product experiments, developing KPIs, and maintaining data pipelines. Prior to this role, Martin held senior data analyst positions at MediaLab and Rappi, where responsibilities included A/B testing and statistical analysis. Martin has also contributed as a Data Scientist at FUTLAB Argentina and a Spatial Data Analysis instructor at Facultad de Medicina UBA. Previous leadership roles include General Director of Data Architecture and Open Data Operational Manager for the Buenos Aires City Government, overseeing data infrastructure, governance, and open data policy initiatives. Martin's educational background includes degrees in Political Science and specialized studies in Big Data and Data Science from prestigious institutions in Buenos Aires.