Addi
Santiago Andrés Giménez Molinelli currently serves as the Head of Product Platform & UX at Addi since January 2024, overseeing the company's Merchant and Consumer Platforms while leading the UX team and user research. Previously, from January 2007 to December 2023, Santiago held multiple roles at Mercado Libre, culminating as Head of Merchant Product, where responsibilities included product strategy for social commerce, content, and loyalty programs. Santiago also managed product strategies across various verticals such as classifieds, automotive, real estate, and services, while beginning the career in customer experience roles focused on performance improvement and team leadership. Santiago holds two MBAs from Universidad Torcuato Di Tella and WU (Vienna University of Economics and Business), along with a B.A. in Political Science from the University of Buenos Aires, and has completed a Growth Series program at Reforge.
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Addi
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Addi is a technology company that seeks to promote and enable digital commerce in Latin America.