Iva Prizmic

Iva Prizmic is a seasoned marketing professional with extensive experience in brand management and communication across various industries. Currently serving as the Group Brand Management Lead at Addiko Bank AG since September 2023, Iva is responsible for brand positioning, campaign development, agency management, and social media strategy across multiple markets. Previous roles include PR and Marketing Manager at Asseco South Eastern Europe, where Iva oversaw PR activities and event organization, and ownership of Neo Studio d.o.o., managing major clients and production processes. Additional experience includes marketing communication at Hrvatski Telekom, regional marketing coordination at one2play, business training, and strategic planning at Futura DDB. Iva holds a Bachelor's degree in Marketing from the University of Zagreb.