Abby Sim is an experienced professional in retail and marketing, currently serving as the Senior Retail & Events Coordinator at the Adelaide Economic Development Agency since June 2021. Sim has also been with the Rundle Mall Management Authority since April 2014, holding roles as Marketing Coordinator and Digital Coordinator, where responsibilities include managing social media platforms, digital advertising, SEO, customer relationship management, and website maintenance. Abby Sim holds dual Bachelor's Degrees in International/Global Studies and Communication and Media Studies from the University of Adelaide, complemented by a high school education from St Aloysius College.
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