Vera Lucas Quintela

Vera Lucas Quintela serves as the Global Head of Brand Strategy at ADEO since February 2024. Prior to this role, Vera held significant positions at BETC, including Directrice Générale, where Vera established BETC PLACES, focusing on innovative urban living solutions and strategic client development. Vera also contributed to the growth of a diverse client portfolio and led various strategic initiatives. Earlier experience includes roles at TBWA\Worldwide as Directrice du Développement, where Vera managed key national and international accounts, and positions at G2 Worldwide and Sopexa USA, where Vera specialized in brand activation and communication strategies for prominent brands. Vera holds a Master's degree in Marketing and Communication Strategics from CELSA Paris-Sorbonne.