Yifan Zhang

Yifan Zhang is an experienced digital marketing professional currently serving as Global Paid Digital Lead at Adevinta since March 2024, where mentorship of a team of traffic managers and driving operational excellence across EU teams are key responsibilities. Previously, Yifan held positions as Head of PPC at both Miravia and Alibaba Group, overseeing strategic operations for the Spanish market and achieving significant app install successes. Additional experience includes leading dynamic creative solutions at Accor, managing e-commerce and CRM initiatives at Jumia Travel within Rocket Internet SE, and holding various roles in digital marketing and communication at Artefact and Europcar France. Yifan holds a Master's Degree in International Marketing & Business Development from SKEMA Business School and a Master's degree in Management Science from Université Paris-Saclay.