Katarzyna Kowalska

Katarzyna Kowalska is currently the VP of Global Client Partnerships at Adfidence, a position held since January 2023. Additionally, Katarzyna serves as a Client Success Director at Performance Media, where responsibilities include leading projects on end-to-end media data analytics BI solutions since July 2018. Previous roles include Trade Marketing at Aviva, and a project lead for Digitalization and Sales Development at Aviva Poland. With a strong foundation in finance and accounting from SGH Warsaw School of Economics, complemented by a CEMS Master's in International Management, Katarzyna has extensive experience in managing client relationships, executing marketing campaigns, and driving digital transformation initiatives across various sectors.