Adidas
Akiko Miyamoto is an accomplished digital marketing professional with extensive experience in eCommerce and brand activation. Currently serving as the Director of Digital Activation & Membership at adidas since April 2020, Akiko oversees the development of the eCommerce Partner Program in Japan. Prior to this role, Akiko was the Head of Ecommerce at Mondaine Watch Ltd., leading performance marketing and online brand initiatives. Akiko's experience also includes significant roles at SWAROVSKI, where responsibilities encompassed managing onsite campaigns and digital marketing strategies for the APAC region. Earlier career experiences include positions at DriftCodeOrthodonticsGallery and renowned advertising agencies Saatchi & Saatchi Tokyo and McCann Worldgroup. Akiko holds a degree in Communication and Advertising from Salem State University.
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Adidas
548 followers
Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.