Arturo Pisapia

Arturo Pisapia is a seasoned professional in digital strategy and customer engagement, currently serving as the Global Loyalty / Membership Director at adidas since March 2014. In this role, Arturo drives the continuous improvement of the adidas loyalty program, enhances member experiences through cross-functional projects, and fosters a "members-first" culture. Previous positions at adidas include Global Director of eCommerce Digital Activation, where Arturo led digital strategies and managed a team focused on consumer engagement, as well as Senior Manager of Digital Experience, overseeing high-impact digital campaigns. Prior to adidas, Arturo held roles at Deltatre as a Product Director and CRM Team Lead, and at Reply as a Senior Consultant, delivering digital marketing transformations for global brands. Arturo holds a Master's degree in Computer Science Engineering from Politecnico di Torino.