Barbara Peloso

Barbara Peloso has extensive experience in consumer engagement and CRM, currently serving as the Global Consumer Engagement CRM Senior Manager at adidas since September 2019, following roles such as EU CRM Comms & Lifecycle Senior Manager and Global Consumer Engagement/Loyalty Senior Manager. Prior to adidas, Barbara worked as a CRM Manager at SIVASDESCALZO and held various positions at Reebok, including Western Europe Online CRM & Digital Project Manager. Earlier career experience includes roles in direct marketing at Mango and CRM coordination at Stefanel. Barbara holds a Laurea Specialistica in Business Management - Marketing from Università Cattolica del Sacro Cuore, a Community Manager and Social Media certification from Istituto Europeo di Design, and a Laurea Triennale in Economics - Marketing and Communication from Università Cattolica del Sacro Cuore.