Eto Chan

Eto Chan is a seasoned design professional with extensive experience in the apparel and fashion industry. Currently serving as the Design Director of Adidasneo at adidas since February 2021, Eto previously held the role of Design Director GCA at Reebok from November 2019 to February 2021, where responsibilities included developing seasonal directions based on market trends for Asian consumers. Eto's career at adidas began in July 2009 as a Senior Apparel Designer, managing the creation process for men's and women's apparel. Prior to adidas, Eto held various design and merchandising roles, including Chief Designer at Sequoia Holdings Berhad and Head of Fashion Design at Ever Continental Sdn Bhd. Eto holds a Diploma from Hagihara Academy of Fashion, Graphics & Merchandising.