Gabriela Kojecki

Gabriela Kojecki has a diverse work experience in the field of design and user experience. Gabriela is currently working at adidas as the Global Director Design Experience for CRM and Circular Services & Sustainability. In these roles, they lead innovative and intuitive experiences, conducts research, and collaborates with design, tech, and product teams. Some of their notable achievements include the development of the Made To Be Remade adidas app, which provides an engaging onboarding experience and a native app return experience. Gabriela also worked on the Chose to Give Back adidas app, enabling users to give back used clothes and shoes for reuse or repurposing.

Prior to adidas, Gabriela worked at Backbase as a UX/UI Designer, where they contributed to product design and delivery, solving complex problems and driving a higher quality experience for users. Gabriela also served as a Senior Visual Designer, shaping and defining a cohesive design system.

Gabriela's work experience also includes roles as a UX/UI Designer & Front-End Developer at Adevarul Holding, a UX/UI Designer at Mango Tango Design Studio, a Web Designer at Intact Media Group, and a Graphic & Web Designer at Inotec Plus. In these roles, they were involved in various aspects of design, including creating user flows, wireframes, and high-fidelity designs for responsive web and apps.

Overall, Gabriela Kojecki has a strong background in design, user experience, and innovation, with experience in leading teams and delivering impactful solutions.

Gabriela Kojecki completed their education with a Bachelor's degree in Commerce from Academia de Studii Economice din București in 2007. Gabriela then pursued a Bachelor's degree in Law from The Nicolae Titulescu University of Bucharest, which they obtained in 2009. Prior to their university studies, they attended Nicolae Iorga high-school in Braila from 1999 to 2003, focusing on mathematics, computer field, and English profile.