Hong Yoyo

Hong YoyO currently serves as the Originals Director of Brand Communications at adidas, a position held since January 2021, following the role of Senior Brand Communication Manager for adidas Outdoor. Prior to adidas, Hong worked at Reebok as the Senior Manager of Brand Communication for the Asia Pacific region and at Converse as Brand Planning Manager. Experience in the industry began in 2004 with shine communication as a Tour Manager, and subsequent positions included account management roles at TBWA and Leo Burnett, focusing on various sport and consumer brands. Notable achievements include extensive expertise in brand communication and strategic planning across multiple reputable companies in the sporting goods and consumer goods sectors.