Luke Welch

Senior Portfolio Manager at Adidas

Luke Welch is an experienced marketing and brand management professional currently serving as a Core Team Member at The Diversity Collective Amsterdam since October 2022 and as a Senior Portfolio Manager at adidas since April 2021, where responsibilities include overseeing a digital innovation accelerator focused on sustainability. In addition, Luke has worked as the Group Brand Director and Strategic Consultant for LUUKEO, collaborating with notable brands including adidas and Heineken's Desperados. Prior experience includes various roles at Mekanism from 2014 to 2019, with a focus on high-profile accounts such as Alaska Airlines and Facebook, as well as positions at AKQA and Project One. Luke holds a degree in Visual Art and Art History from Bowdoin College, complemented by a brief educational stint at New York University in 2007.

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