Matthias Rippel

Matthias Rippel is a seasoned professional with extensive experience in brand strategy and marketing, particularly at adidas from October 2014 to June 2021. As VP of Brand Strategy, Matthias played a key role in redefining the adidas brand direction, focusing on consumer-centric strategies and innovative growth within a complex global structure. Prior experience includes serving as Senior Director of Product Marketing for Originals Footwear, where Matthias successfully grew the global footwear portfolio to over $3.8 billion in revenue through consumer insights and creativity, and as Category Director for Marketing Originals Footwear Men, overseeing the strategic direction and lifecycle management for iconic franchises. Earlier, Matthias completed a Diplom-Kaufmann in Marketing (Brand Management) at Justus Liebig University Giessen, and had a brief internship at Daimler Chrysler in 2000.