Matthias Rippel

Matthias Rippel is a seasoned professional with nearly two decades of experience in brand strategy and marketing within adidas. Currently serving as VP Brand Strategy, Rippel has played a pivotal role in redefining the adidas brand direction, emphasizing consumer-centric strategies and sustainable growth. Previous positions include Senior Director Product Marketing Originals Footwear, where Rippel grew the global footwear portfolio to over $3.8 billion, and Category Director Marketing Originals Footwear Men, focusing on brand relevance and performance. Rippel's extensive expertise in go-to-market strategy and cross-functional team leadership has consistently driven significant category growth and strengthened key partnerships across various market segments. Rippel holds a Diplom-Kaufmann degree in Marketing (Brand Management) from Justus Liebig University Giessen.