Adidas
Mike Toole is an experienced professional in eCommerce and consumer experience, currently serving as the Sr. Director of eCom Consumer Experience & Trading for Emerging Markets at adidas since September 2018. Previously, Mike held various director roles within adidas focusing on eCommerce commercial operations and planning across APAC and Europe. Prior to adidas, Mike worked at Reebok as a Senior Manager in Western Europe's eCommerce and retail planning. Earlier career experiences include a Marketing Director role at Video Resources, where Mike led strategic marketing initiatives, and a Business Manager and Ecommerce Developer position at The Clock Man, overseeing business operations and eCommerce development. Mike Toole holds an MBA from ESADE Business & Law School and a B.S. in Microbiology with minors in Psychology and Philosophy from California Polytechnic State University-San Luis Obispo.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.