Nikolaus Maass

Global Vice President Ecommerce Growth at Adidas

Nikolaus Maass has extensive experience in various roles within the eCommerce, strategy, and brand management fields. Nikolaus started their career at BMW as an intern in product management. Nikolaus then moved on to work in brand management at Procter & Gamble, handling well-known brands such as GUCCI, HUGO BOSS, and Calvin Klein. Following this, they joined adidas, where they held multiple senior director and vice president positions in eCommerce growth and global strategy. Currently, they are an advisory board member at EDITED, a global leader in retail intelligence. Maass' work experience spans over 15 years, showcasing their expertise in driving growth, strategy, and brand management in the retail industry.

Nikolaus Maass completed their Master of Business Administration (MBA) in International Business at ESCP Business School from 2018 to 2019. Prior to that, they pursued a Master in European Business at the same school from 2008 to 2009, with a focus on corporate finance and marketing. Nikolaus also holds a Diplom in Wirtschaftsingenieur (Industrial Engineering with a focus on product management) from Technische Hochschule Ingolstadt, obtained from 2004 to 2008. Additionally, Nikolaus Maass has some international business studies experience from careers in Goa in 2006. Nikolaus also studied at Merchiston Castle School from 2000 to 2001, although the degree and field of study are unknown.

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Previous companies

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Timeline

  • Global Vice President Ecommerce Growth

    July, 2021 - present

  • Senior Director Ecommerce Growth

    October, 2019

  • Senior Director Global Strategy Sports

    October, 2018

  • Director Global Strategy BU Running

    March, 2017