Tracy Xu is a seasoned entrepreneur with extensive experience in strategy and innovation across various sectors, including eCommerce and event management. They co-founded CUI Food & Beverage and Triploc, contributing to both companies as COO, and held strategic roles at Amazon and Condé Nast International. Currently, Tracy serves as the Director of Career Services at Duke Kunshan University and as a Senior Director of Innovation & Partnership at adidas, focusing on Web3.0 and digital transformations. Additionally, they work as an executive and team coach, specializing in leadership development and entrepreneurship. Tracy holds two MBA degrees from Duke University and ESADE Business School, as well as a BS in Statistics from East China Normal University.
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