Ana Maria Tobar

Ana Maria Tobar has extensive experience in the technology and digital transformation field. Ana Maria has held key roles in various organizations, including ADL Digital Lab, Banco Popular Colombia, Valorem S.A., Ecopetrol, and Cerrejon.

At ADL Digital Lab, they currently serve as the COO where they lead the Technology and Operations teams, overseeing a team of over 300 people. Ana Maria is responsible for integrating various capabilities required for successful digital transformation, such as customer experience, digitization, operational optimization, artificial intelligence, marketing technology, cloud, and cybersecurity. Ana Maria also leads the Open Finance office, aligning corporate efforts to respond to new business opportunities and market challenges in Colombia. Ana Maria focuses on building a strong digital foundation to support business development, product creation, and successful digital ecosystems.

Prior to ADL Digital Lab, Ana Maria worked at Banco Popular Colombia as the CDO (Chief Data Officer) and Manager of Digital Architecture. Ana Maria led the Digital Architecture department and the first internal digital lab of the bank, focusing on data and analytics. Ana Maria coordinated the implementation and development of the Information Governance Model and played a key role in the organization's digital transformation, implementing innovative technological solutions and adopting agility to improve efficiency and customer experience.

Before Banco Popular Colombia, Ana Maria worked at Valorem S.A. as the Director of IT Projects. In this role, they were responsible for structuring the IT strategy, governance, portfolio, and operational model. Ana Maria also coordinated the definition of the Business Intelligence Architecture and managed the IT project portfolio for the business group.

Prior to Valorem S.A., Ana Maria worked at Ecopetrol, where they led the Information Technology Strategy team. Ana Maria was responsible for defining the information strategy for the success of customer-centric operations in the Commercial and Marketing, Oil Transportation, and Refining and Petrochemicals departments. Ana Maria also established commercial intelligence plans for the Downstream sector.

At the beginning of their career, Ana Maria worked at Cerrejon, where they implemented a robust enterprise architecture to support the growing operation. Ana Maria developed the IT strategy, managed IT governance processes, and handled the budget processes for the IT department.

Overall, Ana Maria Tobar has a strong background in technology leadership, digital transformation, data management, and enterprise architecture across various industries.

Ana Maria Tobar has a diverse education background. Ana Maria obtained a Master of Science in Technology Management from the University of Illinois Urbana-Champaign in 2010. Prior to that, they earned a Master of Business Administration from Universidad CEU San Pablo in 2006. In 2003, they completed their undergraduate studies, earning a degree in Systems Engineering from Universidad de Los Andes. In addition to their formal education, Ana Maria Tobar recently obtained a certification in "Curso Leading SAFe" from the It Institute in 2021.