Nefer Lopez

Nefer Lopez has a diverse work experience spanning various roles and industries. They started their career as a Finance Intern at Centre City Development Corporation in 2005. In 2007, they worked as a Financial Planning Intern at Centara Capital. In 2008, they interned as a Financial Advisor at both Merrill Lynch and Morgan Stanley Smith Barney.

Moving forward, they joined Premier Retail Networks as a Sales Coordinator, responsible for campaign planning, executing and monitoring advertising programs. They later became a Field Services Program Manager, focusing on metrics reporting and process improvement.

In 2011, Nefer became an Online Advertising Manager at AOL, generating revenue through consultative selling to SMBs and measuring online advertising success. They then joined WordStream as a Customer Success Specialist and later as a Paid Search Strategist. They onboarded new clients, taught PPC best practices, and produced video tutorials.

In 2014, Nefer became the Demand Generation Director at Customerville, where they successfully executed omni-channel B2B lead-gen campaigns, resulting in significant revenue growth. They generated leads through paid acquisition channels and implemented A/B testing and account-based outbound email campaigns.

In 2016, Nefer started working as a Performance Marketer for hire at neferlopez.com. They delivered measurable results by driving traffic, conversion, and retention for their clients. They achieved an impressive 11x lead conversion rate on B2C client paid search campaigns.

Most recently, in 2023, Nefer joined Adler Advisors as the Director of Revenue Operations.

Nefer Lopez began their education at San Diego State University from 2004 to 2008, where they pursued a degree in International Business with an emphasis in Finance and Spanish. In 2016 to 2017, they attended the San Diego College of Continuing Education, focusing on Web/Multimedia Management and Webmaster skills. Nefer's education also includes studies at the Universitat de Barcelona for International Business and at the Tecnológico de Costa Rica for Spanish Language and Literature, although the specific timeframes are not provided. Additionally, Nefer has obtained several certifications, including the Microsoft Advertising Search Certification from Microsoft in October 2022, the Revenue Operations certification from HubSpot Academy in May 2023, and the Google Ads Search Certification and Google Analytics Certification from Google in October 2022.