Nikos Zakakis

Nikos Zakakis, PhD, is an accomplished academic and business leader currently serving as an Adjunct Lecturer at Perrotis College, American Farm School in Thessaloniki, where courses focus on "International and Global Marketing in a Digital World" and "International Marketing Management." With a strong presence in the digital marketing sector, Nikos is the Co-Founder and CEO of Overknot Yachting, emphasizing the connection between the sea and human experience. Additionally, Nikos holds the position of Postdoctoral Researcher at Aristotle University's Media Informatics Laboratory, investigating Behavioral Analytics in Digital Media Consumption. As an eBusiness Strategist and Managing Partner at Isometrik MarTech Agency, and formerly as Head of Consumer Engagement, Data & Web Experience at ADMINE, Nikos has a robust background in managing digital strategies across various companies. Educational qualifications include a PostDoc in Mass Communication/Media Studies from Aristotle University and a PhD in Media and Organizations from the University of the Aegean.