Felipe Ludeña

Felipe Ludeña is an accomplished professional with extensive experience in the sports betting and technology sectors. Currently serving as Managing Director at Admiral Sportwetten GmbH since April 2019 and International Sports Betting Director at NOVOMATIC since October 2018, Felipe has held significant leadership roles including Chief Sportsbook Officer at Greentube GmbH from August 2022 to December 2023, and COO of Digital Transformation, Managing Director of Codere Online, and Corporate CIO at Codere from September 2011 to July 2018. Previous positions include Principal at The Boston Consulting Group, Director of Strategic Planning at Codere, and various roles at DIGITAL EQUIPMENT CORPORATION / COMPAQ, where Felipe gained a solid foundation in project management and technology. Felipe holds an Executive MBA from IE Business School and a degree from Universidad Politécnica, further enhancing a rich professional background.