Ekaterina Groza

Ekaterina Groza is a seasoned professional in performance management and digital marketing with extensive experience in managing advertising campaigns across multiple markets. Currently serving as a Senior Performance Manager at Admirals since May 2023, Ekaterina oversees performance channels in Germany, Bulgaria, the Czech Republic, Lithuania, Hungary, and France, focusing on customer growth and campaign optimization. Prior to this role, Ekaterina held various positions at Wavemaker, including Performance Group Head, where responsibilities included managing campaigns for Johnson & Johnson and its brands. Earlier experience includes roles as a Senior Performance Specialist and Performance Specialist at I-Brand and ADV-Group, respectively, where expertise in keyword development, campaign optimization, and client communications was honed. Ekaterina holds a master's degree in Economic Management from the Plekhanov Russian Academy of Economics.