Win Sia Ho

Win Sia Ho has a diverse work experience in the field of digital marketing and performance strategy. Win Sia started their career as a Marketing Intern at LOCUS-T ONLINE, where they managed social media platforms, conducted search marketing, and participated in company events and workshops. Win Sia then worked as a Merchandising Trainee and later as a Merchandising Executive at Popular Book Co. Sdn Bhd, where they dealt with vendor negotiations, sourced and bought products, and designed POS materials.

After that, Win Sia Ho held the position of Digital Marketing Executive at Cheri360, where they managed company social media sites, ran Facebook ads, and studied Google Analytics tools. Win Sia then became a Performance Marketing Executive at the same company, responsible for driving marketing campaigns, executing and managing campaigns across different platforms, and tracking and reporting on marketing campaigns.

Win Sia Ho later joined Mediabrands as a Performance Marketing Executive, where they developed media plans and strategies, executed paid digital advertising strategies, and optimized performance campaigns to meet client objectives. Win Sia then worked at Connaq by Alliedsoft as a Senior Performance Marketing Strategist, developing strategies/campaigns and executing advertising and promotional plans on social media platforms.

Currently, Win Sia Ho is working as a Performance Marketing Manager at admiral.digital, where they are responsible for managing and supervising key accounts, conducting strategy research and development, and compiling analysis and performance reporting for projects and campaigns. Win Sia also has experience as a Freelance Digital Marketer, providing digital marketing services on a freelance basis.

Overall, Win Sia Ho has a strong background in performance marketing, strategy development, and campaign management across various platforms, and has gained valuable experience in the digital marketing industry.

Win Sia Ho attended Universiti Tunku Abdul Rahman (UTAR) from 2013 to 2014, where they pursued a Foundation in Art with a focus on Business. Following that, from 2014 to 2017, they attended Multimedia University and graduated with a degree in BBA (HON) Marketing with Multimedia, specializing in Marketing.

In terms of additional certifications, Win Sia Ho obtained the Google Analytics Individual Qualification in November 2018. They also received several Google Ads certifications, including the Google Ads Video Certification in December 2022, the Google Ads Display Certification in November 2022, and the Google Ads Search Certification in November 2022. Additionally, they earned the Waze Ads Fundamentals certification from Waze in April 2023 and the Twitter Flight School Video Badge from Twitter in August 2020.