HM

Haruna McWilliams

General Manager at ADNA (Audience DNA)

Haruna McWilliams currently serves as Managing Partner at UltraSuperNew, an independent creative agency, since November 2023, and as Partner at Nagano Direct, a vintage guitar business, since December 2020. Previously, Haruna was the Head of Accounts at Tokyoesque, facilitating multicultural connections between Japan and the EU/UK from September 2020 to September 2022. In the strategy domain, Haruna held senior positions at Essence as SVP Strategy APAC (2017 - 2020), Leo Burnett as VP Strategy APAC (2015 - 2017), and IPG Mediabrands as Strategy Director (2013 - 2015). Earlier, roles included Regional Planning Director at JWT (2011 - 2013) and Senior Account Planner at Ogilvy & Mather (2002 - 2010). Educational qualifications include a BA in Japanese Languages and Studies from Sophia University and participation in an exchange program in East Asian Studies at the University of Pennsylvania.

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