Carmen Pedrossian

Carmen Pedrossian is a seasoned marketing professional with extensive experience in lifecycle and growth product marketing. Currently serving as the Sr Lifecycle Marketing Manager at Adobe since May 2025, Carmen previously held the position of Lead Growth Product Marketing Manager at SumUp, where responsibilities included driving marketing strategies for lending products across Brazil and Europe, implementing data-driven user journeys, and enhancing customer engagement through CRM strategies. Prior roles include positions at Gympass, QuintoAndar, Lojas Marisa, Convenia, and Microsoft, with a strong emphasis on communication strategies, campaign execution, and customer behavior analysis. Carmen holds postgraduate and undergraduate degrees in Business Administration and Social Communication, complemented by specialized training in digital marketing strategies.