Andrés García Melgar

Andrés García Melgar has extensive work experience in marketing and branding roles. Andrés currently holds the position of Director Regional de Marketing CA at Empresas ADOC, where they are responsible for developing and executing the brand building process for multiple brands within the corporation. Andrés is also tasked with creating a strong marketing and branding department, as well as leading a corporate brand that reflects the region's leadership. Prior to this, Andrés worked as a Gerente Regional de Marketing CA at the same company, where they developed and executed annual marketing and branding plans for various brands, identified market opportunities, and launched 360 campaigns. Before joining Empresas ADOC, they served as Gerente de Mercadeo Regional at Saúl E. Méndez, where they developed and executed sales and marketing plans, created differentiated strategies for competition, and implemented institutional and promotional campaigns. Additionally, Andrés has experience as a Cofundador at Creation Agency, where they were involved in strategic planning and execution of events with multinational brands and international partners. Andrés also worked as a Gerente de Mercadeo y Productos Estratégicos at VisaNet Guatemala, where they developed and executed corporate strategy, marketing, and innovation plans, and launched both conventional and digital products in mass markets.

Andrés García Melgar has a diverse education history. In 2002 to 2006, they obtained a Bachelor's degree in Marketing with an emphasis in Advertising from Universidad Rafael Landívar. In 2009 to 2010, they pursued a Master of Business Administration (MBA) in Administration/Marketing from Tulane University. In 2015 to 2016, they completed their Master's degree in Innovation and Marketing from Universidad Anáhuac. In 2020, they attended INCAE Business School for a Digital Transformation program. Additionally, they hold a certification in Payment Solutions, obtained in 2015.